Working with the Healthcare marketing agency Nimble Works, I led the development of the campaign graphic, an animated interactive circle graphic illustrating the capacity and need in the current crisis.
This graphic became the centerpiece for a hub of web pages, activation ads, and though-leadership downloadable PDFs.
Work Included
Style Guide Audit
Style Guide Development
Migration of Style Guide and Component Library to Figma
The Results
The campaign paid for itself many times over with an increase in new accounts, high-quality leads, and subscribers while it paved the way for a more solutions-oriented and integrated approach for our client.
13x increase in new accounts
21% increase in brand favorability scores
